Focus by Design: The Science of Working Smarter

Emily Balcetis, New York University

Focus isn't just something we have. It's something we can intentionally design, direct, and restore to meet the demands of the moment. By learning to strategically direct our attention, shift how we see challenges and opportunities, and recognize when to narrow our focus or broaden our perspective, we can make meaningful progress, manage our energy, and accomplish more without simply working harder. You'll leave with practical, science-backed tools to prioritize what matters, reclaim control of your time and attention, and accomplish more of what matters without burning out.

Emily Balcetis, PhD

Associate Professor of Psychology and Faculty Director of Research

New York University